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Course Overview

What You’ll Learn

Conduct customer sentiment analysis, segmentation, and journey mapping using data-driven methods and CRM platforms

Design and execute retention strategies and targeted marketing campaigns leveraging advanced analytics and AI technologies

Evaluate marketing performance and return on investment through comprehensive tracking, analytics, and reporting tools

This program blends customer relationship management with cutting-edge analytics to equip marketing professionals with the skills needed to make informed, impactful decisions. Through practical projects utilizing industry-standard tools such as HubSpot, Google Analytics, and AI platforms, you’ll gain expertise in customer segmentation, sentiment analysis, and retention tactics. Learn to monitor brand mentions, analyze purchase patterns, and develop targeted campaigns that enhance customer loyalty and drive business growth.

Applied Learning Experience

Put your knowledge into action with real-world projects, including setting up customer sentiment analysis systems, creating RFM segmentation models in spreadsheets, designing automated retention workflows in HubSpot, and generating AI-driven analytics reports. These practical activities mirror authentic marketing challenges, allowing you to analyze customer data and craft strategies to reduce churn, optimize campaigns, and improve overall customer engagement.y in the competitive digital marketing landscape

– Earn industry-recognized certifications that validate your expertise

Ready to elevate your marketing career? Join Q-TECH STAR and turn data into strategic advantage!